Spectrum Worldwide Partners with UK based Catalyst to facilitate
Mirror Football on StarHub mobile
Leading Singapore based event management and experiential marketing company
Spectrum Worldwide was responsible for the recent deal which saw StarHub launch
an exciting football news channel - Mirror Football - on mobile - last weekend.
Mirror Football is exclusive to StarHub Mobile post-paid customers who
can enjoy the content for free via StarHub's Gee! mobile content portal from their
mobile phone. They can get the latest stories, pictures and videos on The Premier
League, Champions League, Europa Cup - transfer insight, players’ lives, match
reports, injuries, game news and gossip. No subscription or local data access will be
charged.
Mirror Group Newspapers, one of the world’s biggest news groups, is a renowned
leader in football and is partnering with a mobile operator for the first time to offer
Mirror Football content.
Spectrum Worldwide enjoys a unique partnership with Catalyst - the UK based
football consultancy that has exclusive pan-Asia rights to Mirror Football. The
contract with Starhub was negotiated by Spectrum Worldwide Managing Director,
Chris Robb.
Robb said: “Spectrum Worldwide is delighted to be working with Catalyst at such an
exciting time for football both globally and in the region as momentum builds towards
next year’s World Cup. Whilst our core business remains delivering memorable
brand experiences it is great to have another reason to hold a conversation with
existing and potential partners who may be looking to take advantage of this exciting
new advertising opportunity. We already have strong interest from a number of major
global brands”
Mark Reynolds, Managing Director of Catalyst said “Spectrum Worldwide has helped
us deliver the first of what we are confident will be many Asian markets as we move
towards our target of having Mirror Football on 1,000,000,000 (billion) mobile phones
across FIFA Asia by the time the World Cup kicks off in South Africa next year.
Mirror Football is an incredible opportunity for any brand that wants to tap into the
football market in Asia."